All Aboard Florida’s Brightline Pins Passenger Hopes on Millennials, Aging Boomers

June 15, 2016

By Jeff Ostrowski, McClatchy News Service in Mass Transit Magazine

June 11–SACRAMENTO, Calif. — Michael Reininger, president of the soon-to-be-launched Brightline rail service, will need thousands of passengers a day to buy tickets to ride his shiny new trains from Miami to Orlando.Website Insert Perfect Answer copy

Where will he find them? Reininger sees a lucrative market in car-averse millennials and aging baby boomers, two massive population groups with no track record of train travel.

Millennials, those born from 1982 to 2000, are thought to be less enamored of automobiles than their parents. And early boomers and older Floridians might be at an age where they’re willing to let someone else handle the driving on Florida’s congested roads.

“When you think about the Florida marketplace, it is a very young and a slightly older marketplace,” Reininger said last week during a tour of the factory where Brightline’s trains are being built.

Boomers, with their household fleets, big garages and long commutes, hastened the demise of train travel and ushered in what Reininger calls “the monopoly of the car.”

“That’s a very strong monopoly,” Reininger said.

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All Aboard Florida Unveils Brightline Trains at Siemens Plant in California and publishes probable fare prices

By Lisa Broadt, McClatchy New Service in Mass Transit Magazine

June 10–All Aboard Florida has unveiled its first completed Brightline locomotives and passenger cars.Website Insert 5000 New Seats copy

The $3.1 billion passenger railroad, which is to begin limited service between Miami and West Palm Beach in mid-2017 — and expand service through the Treasure Coast and Space Coast to Orlando International Airport by late 2017 — revealed its progress during an event this week at Siemens’ rail-manufacturing plant in Sacramento, California.

All Aboard Florida and Brightline President Michael Reininger described the Brightline train design as “deliberately detailed.”

“With Brightline, we are re-imagining what it means to travel by train in America, and have taken a thoughtful and innovative approach to how we designed our trains,” Reininger said in a news release. “We are working closely with Siemens through all stages of the manufacturing process and are incredibly proud to see these spectacular trains coming together.”

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