Chill Music Lovers, Take Amtrak To Lollapalooza

June 15, 2016

by Larissa Faw, Mediapost Agency Daily

A new campaign for Amtrak’s Hiawatha Service between Chicago and Milwaukee positions the train ride as part the experience of traveling to an event. “End of the line is just the beginning” is the tagline being used to reinforce the idea. Website Insert Passenger Trains Very Well copy

Developed with agency Laughlin Constable, the campaign features imagery that shows how the Hiawatha Service is part of the destination experience — specifically, how passengers can use the train to attend concert events Lollapalooza and Summerfest, Major League Baseball games, visits to museums and the Shedd Aquarium. The campaign also promotes late evening train service on Saturday nights that allows travelers more time to enjoy both cities, says Mat Lignel, CEO, Laughlin Constable.

“We will be changing up the imagery often to coincide with various events, but the message is consistent: Hiawatha is a dependable, quick, comfortable, and economical option for travelers going between the Chicago and Milwaukee areas,” says Lignel.

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