Domino’s Pizza Now Delivers to Passengers on India’s Notoriously Chaotic Trains

July 20, 2015

It may take longer than 30 minutes, though

Pizza deliverymen frequently encounter less-than-ideal circumstances in the course of their jobs, often having to brave rain, snow, traffic and other adverse conditions to make their deliveries on time.

Several employees at Indian franchises of global chain Domino’s Pizza, however, find themselves facing a rather unique challenge: navigating the country’s immensely crowded and chaotic train stations to deliver to passengers inside trains that sometimes stop only for a few minutes.

Domino’s now delivers pizzas to over 200 different train lines after debuting the service this February, the Wall Street Journal reports.

After identifying 41 stations close to its franchises in India’s northern region, the fast-food chain began giving its customers the option of placing their orders (at least two hours before the train arrives at a particular station) by phone, text or the Internet. The company plans to add dozens of different routes across the South Asian nation’s dense and complex rail network in the coming months.

“It’s a huge opportunity for us,” Harneet Rajpal, a senior vice president for Domino’s India, told the Journal.

Although business isn’t exactly booming yet as far as train deliveries are concerned, the service is still going strong despite the logistical hassles — disorganized stations with a maze of platforms and notoriously unreliable trains foremost among them. Just 350 orders have been placed in the past five months, although Domino’s did manage to successfully complete all but four of them.

 

Read the full story from Time Magazine contributor Rishi Iyengar and watch and listen to an accompanying video which reports on India’s growing rail system and its move to ultimate profitability by clicking here.

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