Mexico: Casa Herradura, Ferromex partner to rebrand Tequila Express tourist train

June 20, 2017

By Michael Popke, Progressive Railroading Magazine; June 2017

The oldest tequila producer in the world has teamed with the largest railroad in Mexico to relaunch a train tourism experience that emphasizes both education and entertainment.

A newly rebranded version of the Tequila Herradura Express, operated by Ferrocarril Mexicano S.A. de C.V. (Ferromex), debuted in late April and features eight recently refurbished passenger cars that transport visitors from Guadalajara in Jalisco, Mexico, to La Hacienda San José del Refugio at Casa Herradura in Jalisco’s Amatitán — also known as the birthplace of tequila.

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