Naming trains creates glamour and ‘branding’

February 10, 2015

When a recent fast-moving winter storm coming our way was referred to as a “Clipper,” it got me thinking of the old names that used to be given to specific trains, like The Yankee Clipper.

Of course, that name originally derived from the fast sailing ships, but trains have personalities too.

The Europeans do a great job “branding” their trains. There is Eurostar, the popular train between London and Paris via the Chunnel… Amtrak still has some named trains… the Silver Meteor and Silver Star to Florida, the Lakeshore Limited to Chicago, the Adirondack to Montreal…

read the rest of the story in the Shelton, Conn., Herald, 10 February 2015.

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