Planning for international success: All Aboard Florida launches pitch for passengers at London travel conference

November 3, 2015

A team of All Aboard Florida representatives is in London this week to attend one of the travel industry’s largest international trade shows — a trip that marks the company’s first major effort to market its passenger train project to tourism industry leaders across the globe.Website Insert 5000 New Seats copy

All Aboard Florida’s team joined officials from travel organizations around the state, including Discover The Palm Beaches, Palm Beach County’s tourism marketing arm, at the annual World Travel Market in London. The event, in its 36th year, is expected to draw more than 51,000 travel industry professionals, government officials and international media representatives.

“This is the start of educating and creating excitement in the tourism and hospitality industries both internationally and domestically,” All Aboard Florida’s Chief Marketing Officer Julie Edwards said Monday.

After the rail project cleared several governmental hurdles this year, All Aboard Florida officials are focusing their efforts on marketing the rail line. “We are in that evolution of rolling out a product and a service,” Edwards said.

All Aboard Florida plans to run 32 trains a day along the Florida East Coast Railway tracks with stops in Miami, Fort Lauderdale, West Palm Beach and Orlando. Service is expected to begin in 2017.

Read the full story from Palm Beach Post Staff Writer Jennifer Sorentrue by clicking here.

 

Previous post:

Next post: