Quicken names Detroit M-1 as QLine

March 28, 2016

By Robert Snell, Crain’s Detroit Business

The name of the new M-1 Rail streetcar line in Detroit will be QLine, Dan Gilbert’s Quicken Loans Inc. announced Thursday.Website Insert Coach Business Class Food Service copy

The name was one of several trademarked by Quicken, as first reported by Crain’s last year.

Quicken is paying $5 million over 10 years for the naming rights to the line.

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